People flock to Las Vegas from all over the world. While travel to that desert hot spot has dropped with the stock market in recent months, overall, marketing efforts for the town are generally quite effective.
Las Vegas is a town of illusion and fantasy (at least on The Strip.)
Here’s a pic from our 5th anniversary celebration in Las Vegas a couple of weeks ago.
This one is with “Barbara Streisand” – ok, not the real Barbara Streisand, but a pretty decent impersonator who put on a great show with a very young “Frank Sinatra”.
A great time was had by all that night!
When we arrived Friday afternoon we were actually shocked at the dearth of people along the Strip. It was a beautiful, sunny afternoon yet hardly anyone was walking and there wasn’t even much traffic on the street! By Saturday, however, the longer-distance travelers (I presume) arrived and the crowd began to swell.
It was a brilliant marketing strategy that actually got us to Las Vegas. Faced with drastically lower room rentals, hotels and airlines teamed up to create unbelievably great deals to drive traffic back to Tinsel Town.
It got us back and seemed to pull in other opportunists as well.
You may not think there are similarities between Vegas and your business, but I’ve come up with a few that I hope will entertain you.
So what lessons can we glean from the marketing strategies that keep Vegas a destination of choice? How can you use those lessons to make you the supplier of choice?
1. Be clear about the experience you want to create for your clients.
Before you open you mouth, ask yourself what you want them to think, feel and do as a result of being in your presence. Create that ideal client experience in your mind. Being clear on your intentions will guide what you say and how you behave with your clients. And they will step into an environment of your choosing.
2. Put your money where your brain is.
Las Vegas is obviously one of the major gambling and shopping spots of the world. You could fritter away hundreds or thousands of pennies, nickles, quarters or dollars in a flash. In your business, make sure you are thoughtful about where you money flows.
Invest only in items that will generate positive cash flow with higher potential payoffs rather than hoping on the roll of the dice. Set limits and stick to them. I invested $5 of my gambling budget and won $6 so I doubled my (tiny bit) of money. But it doesn’t always work out like that. Don’t through money into investments without either a clear return or a clear purpose (like having fun).
3. Put your best face forward.
People are drawn to success. Even if you don’t always feel successful, act the part anyway. Believe in yourself. Reach down deep, find something you feel confident in about yourself and stand firmly on that confidence. Keep your eye on the prize and let the Law of Attraction create your desired future now.