Many business owners I speak with are feeling overwhelmed with all there seems to be to do. They need sot find ways to bring business to them in addition to seeking it out themselves. Here are some simple ways you can position yourself as an expert, gain credibility, increase traffic to your website and draw people to you!
1. Get on YouTube
Instead of watching other people’s funny videos, create some of yourself sharing tips about your expertise. Create a You Tube channel and publish away.
(Check out mine, Limitless Dream Leader.) These don’t have to be high quality visually. A flip phone or camera that shoots video will be fine. It’s the content that establishes you as an expert.
2. Publish articles
There are tons of article directories on the internet. Many publishers of blogs & ezines like this use other people’s content. They will scour article directories looking for key topics they think their audience will want. If you’ve written something of interest to them, they will pick up your article. Make sure you have your website in the ‘resource box’ at the end with a ‘bribe’ to entice them to visit your site and leave their email address so you can build a relationship with them.
3. Optimize your website for search terms your market is looking for
Contrary to popular belief, you don’t have to spend a fortune on this. Take a few minutes and ask yourself, if you were looking for your on the internet and didn’t know it existed, what phrases would you search on? Those are your keywords. TIP: relevant multi-word phrases are better than single words (i.e. gluten free bread vs bakery). You might have to find someone to enter them in the proper place on your website, but you can find someone inexpensive on Craigs List or elance.com.
4. Update the content on your website regularly
Not only will this make you appear ‘current’, but the robots that troll hyperspace looking for interesting sites to recommend in search results won’t visit you much if nothing changes on yours. Blogs are great for this reason. If you don’t have one yet, make sure you incorporate it in your website for added traffic.
5. Install Google analytics
It will help you understand where the traffic you get is coming from so you can refine your efforts even further.
There you have it. Five ideas that won’t cost much to implement but that could make a world of difference to your website visitors…and your bottom line.