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How to Make Your Business Fly: 3 Secrets to Revenue Resilience

Why do ducks walk when they can fly? Indeed, why do we?

I’ve never asked one, but I would guess that flying, especially the lift off, is hard work.

Yolanda Adams so soulfully sang, I Believe I Can Fly. If you haven’t heard it or just need a boost right now, check this out. It’s spine-tinglingly incredible.

Over the weekend, I heard someone say ‘We were born to win but we’re conditioned to lose”.

That may not always be true for everyone, but most of us suffered some ‘incident’ (or series of incidents) as children that limited the limitless potential into which we were born. Someone said or did something that shut us down and because we were little, young, inexperienced and/or trusting, we thought what they said was true.

We took on those limiting beliefs and, because we’re human, today as adults, we’re still dealing with, working around or succumbing to their impact.  Even if things are going well, we’re still shaped  by conclusions we drew when we were young and had less perspective and understanding of the way the world works.

It’s easy to fall victim to the doom and gloom of the economy.  It’s harder to go against the drift of conventional ‘wisdom’.  But just like flying, once you get started, it isn’t so bad.

You’ve probably heard people say “under the circumstances…” and then use that to explain or justify their current condition.

Here’s the first secret…

Don’t live under the circumstances!  Yes, we all have circumstances, but we have full choice about how to respond to them!

I don’t mean to sound completely non empathetic. Certainly losing a loved one can be traumatic: grieving is a process that takes time to unfold.

Yet, still we choose.

So how does this apply to your business and what are those secrets?

1.  Keep your big goal in front of you.
2.  Ask people what they need.
3.  Stay out of your comfort zone.

Here’s what I mean

1.  Keep your big goal in front of you.

No matter if the economy is flourishing or stagnating, you must have at least one big goal and you must constantly remind yourself what it is and why it’s important.  You must talk about it to everyone around you who is supportive and not a nay-sayer.

By keeping it front of mind and talking about it constantly, you’ll put your subconscious mind to work.  It will begin devising ways to make the goal a reality.  Your conscious mind will start noticing opportunities it might have overlooked previously.

You’ll stay motivated and focussed.  A client of mine once shared that, in her marriage to her business partner husband, she was the big goal thinker.  He was more, shall we say, grounded.  She likened it to a river rafting trip through surging rapids.

She thought about the calm stream they would eventually reach; he focussed on all the boulders along the way.  You need to pay attention to both, but forgetting that there is a big goal out there and only noticing the boulders, will depress you.

2.  Ask people what they need.

No matter what, you should always be sensitive to what your target market, clients and prospects need.  And don’t rely on your own judgment.  Ask them.

Perhaps you could tailor something you’re already doing to more clearly solve one of their current gnawing problems.  The more you are aware of what’s missing in your industry, the more likely you’ll offer something it needs.

Also, the more clear you are about people’s concerns, the more targeted your marketing efforts will be making it easier for people to say ‘yes’ to you.

3.  Stay out of your comfort zone.

We get lulled into complacency when times are good.  Almost anything we do works out.  When times are tight, it’s critical to branch out.  Try new things.   Don’t rely on what’s always worked in the past.  Learn new skills.

Reach out and touch more people.  Pick up the phone.  Call people.  Build relationships.  See how they’re doing.  Let them know what you’re up to.

Force yourself to do things you’re frightened mind tells you to do later.  DO THEM NOW! Stretch the limits of who you think you are. You’ll discover your own resilience.  You’re discover  the depths of your own strength.

You’ll uncover opportunities that weren’t there until you spoke up.  You’ll remind people you’re around and they’ll remember you when someone asks them ‘Who do you know who…?

So, that’s it.  Think big, do research, stretch out.  Those keys will keep revenue ‘flying’ toward you and your business.

Getting known as an expert

There are many ways that you can position yourself as an expert.  And being an expert is critical because (I’m sure you’re heard), people do business with (and hire) people that they know, like and trust.

If you’re not known, not liked and not trusted, it’s highly unlikely that people will hire you to provide a service for them or to work for them.

Here are some things you can do to heighten your expert status.

  1. If you’re just getting started and aren’t sure what you’re an expert in, take some time to review your career and resume.  If you’ve worked at all, there has got to be something you can say you’re an expert at. Don’t be shy or modest.  Don’t underestimate your knowledge.  Many people discount their expertise thinking that if they know it, everybody does.  Or even if everybody doesn’t know what they know, it still must not be that important if they know it.  Not true.
  2. Write a book.  This will increase your credibility as an expert almost immediately and it’s not as hard to do as you think.
  3. If you can’t muster an entire book, write articles and publish them on the internet.  Submit them to article directories, put them on your blog.  Submit them to some of the ‘expert’ sites like www.selfgrowth.com.  I’m registered as a business coach expert on  at www.selfgrowth.com/experts/loretta_love_huff.html
  4. Make a list of topics that you could speak on for 20 minutes and then contact local business networking groups and offer your services as a speaker.  You don’t have to be eloquent.  Just knowledgeable about something people are interested in and able to communicate in an organized and interesting manner.

Writing and speaking are some of the easiest ways to show off your expertise and build your credibility.  The hardest part is often just getting started.