Tag Archives: Marketing and Advertising

How to Network to Improve Your Networth

Networking is a great business-building practice.

The problem is that many people confuse networking with prospecting.

Prospecting is an activity you do when you’re looking for leads and customers or clients. You tend to have sales conversations with them.

This is very off-putting at a networking event. Most people there aren’t looking to buy anything on the spot and sales conversations are just plain annoying in those venues.

Here are my three best tips for profitable networking:

1)      Be helpful.

Find out what people need and offer solutions, tips, advice, resources. It’s best not to try to engage them in a sales conversation on the spot even if you’re a good resource for them. If you think they are truly a hot lead who is interested in what  you do, ask them if it’s ok for you to connect after the event. Then schedule a sales meeting with them later.

2)      Be a connector.

Introduce people to each other that might not know each other but should. They will appreciate you for being selfless and interested in their needs.

3)      Act like you’re the host/ess.

Some people avoid networking because they are shy and hate meeting and talking with strangers. When you put on your ‘host’ hat, you’ll feel more confident. You’ll be free to approach other people who look uncomfortable and engage them in conversation.  As the hostess, you’ll always be on the lookout for someone who needs to be included. So don’t stay in conversation with one person the entire night. Reach out to as many people as possible with the intent to have them feel more welcome and comfortable.

Do these simple tips and you’ll feel like a champ and other people will enjoy networking with you.

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3 Critical Elements for Generating More Sales

Have you been wondering what it takes to grow your business at a rate faster than the market?

Many business owners keep their head to the grindstone. They work hard at their craft and delight in serving their customers. Unfortunately, all that work takes time away from building the business in time-effective ways.

Sure, you go to networking events, make phone calls (you do make calls, don’t you?), maybe advertise in certain places or encourage people to make referrals on your behalf.

Still, not enough profit in the bank account leaves you feeling exhausted, confused and frustrated.

“What’s a body to do?”, you ask.

In my more-than-a-decade of helping business owners improve their situations, I’ve discovered that it takes 3 things to rise above the herd and outpace the market in terms of industry sales in your category.

1. A killer niche
Without a clear niche, you’ll likely never make any headway in your industry. People will struggle to understand what you do and won’t know why they should work with you versus any other provider of … (you fill in the blank).

You will likely struggle yourself positioning yourself against the competition. Your lack of clarity will keep your confidence level suppressed resulting in timidity.

Your message to the market will be muddled. No one will hear you. No money will flow to you. Sales will come through a lot of hard work.

2. Pricing that maximizes your profits
When you’re crystal clear about who you serve and how, your next challenge is packaging your products and services to garner the highest levels of profitability for your firm. You may struggle with this by doubting your ‘deservability’ factor hearing a little voice in your head shouting ‘Who do you think you are?!?!?”

That doubt will cause you to leave money on the table. Your niche clarity will make you appeal to people who are ready to work with you. When you understand their issues and have solutions for their problems, THEY will place a high value on your work and happily pay you for it.

3. A business plan to monetize the first two
Many a business owner, even those who know who they are and what they’re worth, have floundered because they lack insight on what it takes to take a product or service to market. Let’s face it, you have to do some sort of marketing in order to gain the visibility you need to land clients. They won’t just fall in your lap becuase you’re a good person. You must have a proactive plan that includes goals and action steps to achieve them. The Bamboo Approach to Lush Business Growth lays out a framework to making your mark on the world.

Once you have these three elements in place, the world becomes your oyster. Life and business success become attainable. For those of you who are ready to take a significant leap on any of these 3 elements, visit emeraldharvest.com/vipday.htm or apply for a Profit Proliferation strategy session with me at emeraldharvest.com/profitapplication.htm.

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