While the economy is showing signs of recovery, many business owners are still being cautious about their investing and spending. Last year was a real challenge for many.
As a business yourself, you may be experiencing the results of this with reduced revenues for your own business.
Last week, while I was gardening, I noticed how persistently the weeds were continuing to grow in spite of my efforts to spray the life out of them. (On a spiritual level, it bothers me to kill anything but in the case of crickets in my house and weeds in my yard, I make an exception).
Anyway, I noticed that even after the poison had taken effect and the bulk of the plants were brown and decaying, the seeding process seemed to get stronger than ever. Have you observed that?
It made me wonder if my business owner friends were being as tenacious about their marketing and sales efforts as these weeds were about their own survival and propagation.
Sales, after all are the most critical aspect of having a thriving enterprise. And even in a slow economy, we can’t afford to just sit a back and wait for the storm to blow over. Companies that choose that option likely won’t be around to enjoy the recovery when it’s in full swing.
So, last week as a reminder for the topic of this edition’s article, I snipped off some unopened buds from one of my victims.
Imagine my surprise when I walked in my office a few days later and found that these unopened …and detached…buds had continued their maturation process and produced seed ready to fall to the earth and begin life anew!
How persistent are you?
Are you acting like your life depends upon your ability to press forward even when you’ve been poisoned by the economy…crippled by being cut off from that which sustains you…denied the things you believe are most important to your success?
If this is true for you, even just a tad, WAKE UP!
You are in more control than you think. The key is, you have to TAKE that control. Get on the phone. Connect with people. Add value to your community. Invest in your business. Invest in yourself. Do what you know works. Try something new. Stay focused on your purpose. Take decisive action.
Not out of desperation, but out of a keen sense of survival and will. Allow yourself to be guided to new opportunities and act on them when they arrive.
Here’s a quote I found helpful.
“Success is almost totally dependent upon drive and persistence.” Denis Waitley
Take it to heart and plant your seed everywhere it belongs.