Recently, I had a conversation that opened up a critical new distinction.
During our call, as she grappled with how to move forward, I noticed she repeatedly seemed to be taking the path of least resistance and making concessions I thought, deep in her heart, she knew were not in her best interest.
The decisions she reached seemed reasonable enough; her decision process sounded rational enough, yet I knew something was amiss.
I interrupted her thinking out loud process by throwing her a curve ball posing the question, “If your business had a personality, how would you describe it?” She proceeded, quite quickly I might add, to use terms like ‘curious, detailed, tech savvy, trendy, challenging, informed and knowledgeable’.
It was quite an amazing experience to hear her describe her company and ‘brand’ so clearly. It also gave me new insight into how she sees herself and business and gave HER a new decision-making tool.
I asked her how well her partner represented the feel of that brand. “Hmmm. Not very well”, was her response.
I then asked if that curious, tech savvy, trendy entity were hiring someone for the business, would he/she hire the person who is now the owner’s business partner. “Probably not”, she replied.
Our businesses have needs that , while intimately connected, are separate and distinct from our personal needs (and fears). When we look from that more impartial, perspective we can be more objective, less concerned about our insecurities. When our ego is out of the way, the truth is more apparent. If we don’t to that, we’re doing a disservice to the future of our business and casting a shadow over the possibility of our life.
So the next time you’re agonizing over a decision about your business, take a step back. Rather than making the decision from your point of view, envision the best and highest expression of your business and determine what IT needs for that highest expression rather that what would make you feel safe and comfortable.
Stepping into the ‘role’ of the business and making decisions based on what it needs in order to accomplish the goals you’ve set for it will give you a different perspective from which to view the landscape and the perspective to make critical decisions using the right criteria.