Leadership development & business development tools

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Uncover the secret motivations that drive your ideal client’s decisions so  your marketing results in more sales
Identify the weak links in your business that are robbing you of your revenue
Expose the criteria that people use to make purchase decisions about what you offer.  Ignore this and your marketing will fall on deaf ears. Master this [...]

ShareI attended a festival recently and visited a jewelry booth while I was there. (Jewelry, photography and pottery are my favs!)
The jewelry designer was a talented, but modest woman. Her sister, on the other hand, was quite the promoter.
She engaged me in conversation immediately. She asked me question after question while showing me different pieces [...]

ShareMany business owners scrape by serving clients who are struggling themselves.  In spite of the economy, there are many businesses and people who have been unaffected and are willing to pay for premium-level services and products.
When you’re trapped servicing the middle or low-price market (which, let’s face it) much of the country is these days, [...]

ShareMany people are afraid to declare a target market for fear of missing out on a potential sale outside of that market. The irony is that when you claim a specific market (or even several), your revenue and profit potential actually increase.
“Why is that?”, you may ask.
Well, there are several reasons. Here are the top [...]

ShareRunning a successful business requires more than a good idea.  It requires structure and processes to keep things and money flowing.
1. Long-term goals list
If you’ve been following me for any time, you’ll undoubtedly heard me talk about the importance of goals.  Goals that stretch beyond today or this week, will help you prioritize your time [...]