There are many ways that you can position yourself as an expert. And being an expert is critical because (I’m sure you’re heard), people do business with (and hire) people that they know, like and trust.
If you’re not known, not liked and not trusted, it’s highly unlikely that people will hire you to provide a service for them or to work for them.
Here are some things you can do to heighten your expert status.
- If you’re just getting started and aren’t sure what you’re an expert in, take some time to review your career and resume. If you’ve worked at all, there has got to be something you can say you’re an expert at. Don’t be shy or modest. Don’t underestimate your knowledge. Many people discount their expertise thinking that if they know it, everybody does. Or even if everybody doesn’t know what they know, it still must not be that important if they know it. Not true.
- Write a book. This will increase your credibility as an expert almost immediately and it’s not as hard to do as you think.
- If you can’t muster an entire book, write articles and publish them on the internet. Submit them to article directories, put them on your blog. Submit them to some of the ‘expert’ sites like www.selfgrowth.com. I’m registered as a business coach expert on at www.selfgrowth.com/experts/loretta_love_huff.html
- Make a list of topics that you could speak on for 20 minutes and then contact local business networking groups and offer your services as a speaker. You don’t have to be eloquent. Just knowledgeable about something people are interested in and able to communicate in an organized and interesting manner.
Writing and speaking are some of the easiest ways to show off your expertise and build your credibility. The hardest part is often just getting started.