Sales and marketing Category

ShareMany people don’t understand the distinctions between strategy, process and tactics. A strategy is an overall plan to achieve specific, generally long-term, goals. It’s an approach, a broad, general roadmap, a way to go about doing business.  A strategy defines how an organization intends to get from where it is now to where it wants […]

ShareI am a lifelong learner. I’m always interested in expanding my thinking and my knowledge base. Recently, I attended a training and picked up some great nuggets on how to best connect with and influence people. Whether you’re a corporate executive, a business owner, consultant, entry level employee, mother, spouse, neighbor or other ‘character’, you […]

ShareNetworking is a great business-building practice. The problem is that many people confuse networking with prospecting. Prospecting is an activity you do when you’re looking for leads and customers or clients. You tend to have sales conversations with them. This is very off-putting at a networking event. Most people there aren’t looking to buy anything […]

ShareI’ve been working with several private clients on building their businesses more effectively. One of the things they applaud is how must more productive their activities have become. They cite things like having a plan, being held accountable for implementing that plan and improving the quality of their marketing message as critical components of their […]

ShareOne of the biggest complaints I hear today is that people aren’t getting the recognition they deserve. Whether they are a corporate professional looking to move up the ranks in their career or a business owner looking to land more lucrative clients and contracts, they’re struggling to distinguish themselves in an authentic and profitable way. […]

 

BUSINESS DEVELOPMENT:
tips & tools to increase sales

 

EXECUTIVE & PROFESSIONAL DEVELOPMENT: tips to increase your personal effectiveness


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