Business strategy Category

ShareMost business owners resist the thought of honing in on a tight target market. They fear they’ll be missing out on potential sales if they don’t go after every possible sale that could be had.
And with the current state of the economy, they feel particularly justified in doing just that.
The problem though is that when [...]

ShareSelecting a target market is one of the things many business owners fear.
This video makes it obvious why you should get over that fear and FOCUS!

ShareThere are three reasons you’re not getting paid what  you’re worth.
This video explains exactly what to do to be more attractive to clients who will pay higher fees for your services.

ShareMany business owners scrape by serving clients who are struggling themselves.  In spite of the economy, there are many businesses and people who have been unaffected and are willing to pay for premium-level services and products.
When you’re trapped servicing the middle or low-price market (which, let’s face it) much of the country is these days, [...]

ShareText marketing is poised to become the next generation of connecting with your prospects and customers.   Think about it.  When you leave home, what do you take with you?  If you’re like most people, you take your keys, your wallet and your cell phone (way more often than you take your PC).
Here are some startling [...]

 

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