Category Archives: Business strategy

5 Ways to Use Fear to Fuel Your Financial Freedom

Comfort-squareMost humans resist the idea of stepping directly into the things that frighten them. Of course, there are  some things that warrant fear and deserve avoidance action (crime, fire, hurricanes, etc). But those are things we don’t tend to encounter regularly in our daily lives (hopefully).

Fear, none-the-less, is often present and yet not always warranted. If you are reaching beyond your comfort zone, you’ll likely feel afraid. That does NOT mean, you shouldn’t reach. You should always reach.

Here are some specific strategies you can use to take that fear and turn it into freedom, financial freedom or personal freedom.

1. Do the scariest thing on your to-do list the first thing in the morning

This will free you up immediately. Even if you don’t get the result you wanted, just the fact that you confronted your fear and took action will build your confidence and allow you to tackle other things on your list that will now feel easy and breezy.

2. Ask your inner guidance what the fear is trying to protect you from.
Then figure out a different way to salve yourself that allows you to take the action you need to take. For example, if you’re planning a conversation with someone that you’re a bit nervous about, sit quietly with yourself and determine what action or reaction you’re anticipating with worry. If it’s a reaction from the other party, start your conversation with “I need to share something important with you but I’m afraid that (insert the thing you’re afraid they’ll feel or do) “your feelings will be hurt” or “you’ll get angry”. This will do two things 1) empower you to speak your truth and 2) disempower the likelihood of reaction you were afraid of.

3. Know that when you’re about to step off a ‘virtual’ cliff that you’ll either land on solid ground or you’ll learn to fly.
This action just takes faith. You’ve probably heard the phrase, “If you can dream it, you can achieve it.” If the idea weren’t possible for you, the idea wouldn’t have come to you. The Universe is now just waiting for you to take action on it.

Goethe said “What you can do, or dream you can do, begin it; Boldness has genius, power and magic in it.”Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

There is some controversy that Goethe actually said this ( but whoever said it, let it set you free.

4. Design strategies or tactics that will minimize the potential for the thing you’re scared of to manifest.
In the corporate world, this is called Anticipatory Planning, Scenario Planning. Attempt to foresee potential problems and develop solutions to them before they become real, current problems. Once you work your way through what might happen and what you’ll do next or what you might do to reduce the likelihood that the thing will happen (as in point 2), your confidence will improve and you’ll handle the situation with more grace, ease and confidence.

5. Ask for help.
You are not alone in this world and you don’t need to face every fear by yourself. As your friends, colleagues, boss, family, spirit guides, God etc. for assistance, support, courage…whatever you need.

Be specific. Ask for what you want.

These tips will work asking for a raise, having a difficult conversation with a friend, stepping onto a larger ‘platform’ in life, confronting a vendor or client, going after a promotion or big prospect. They just require that you take some forward-moving action rather than retreating into your fear or comfort zone and letting your freedom, financial or otherwise, slip between your fingers.

Everything you’ve ever wanted is on the other side of fear.  ~George Addair

Be aware of your fears, but not beholden to them. Use them as stepping stones to your future and a brave new world. Loretta Love Huff


7 Steps to Becoming a Highly Successful Entrepreneur

successful-businessThis past weekend, I attended a personal development training led by a husband and wife team of multi-millionaires with multiple business assets constantly throwing off cash on their behalf.

I listened intently to what they had to share. One of their tips was to ‘release the breaks’. The supposition being that we’re actually doing things (or not doing things) that keeps the breaks on our business engaged.

I gleaned 7 steps from their talk on how to become a highly successful entrepreneur. Add these to your strategic planning and implementation activities and you’ll raise the revenue and profitability levels in your enterprise, even if it’s in its infancy. In fact, the sooner you apply these principles, the more easily you’ll reach your goals.

1. Zoom out
Take time to imagine the long-term vision of your company and your life. Really get in touch with your purpose on this planet and the impact you want to have. Think big. Think bigger than you think is possible. It’s hard to see all of your potential grandeur when you’re not yet there, but work at it and let your perspective expand to the greatest possible heights.

2. Zoom in
Once you’ve gotten clear about the big, bright future, reel yourself back to the present and identify what tiny (or not so tiny) steps you can take TODAY to start down the path toward your destination.

3. Organize
Identify the activities that seem to be generating the best results. Clarify which ones are working. Simplify your processes in order to minimize wasted efforts, resources and time.  Unclutter your life and business.  Focus on what matters most. Focus on what works the best.

Get rid of everything else that could distract you from reaching your goal

4. Actualize
Keep taking productive, consistent action. Keep moving forward. Things may not always turn out the way you expect. Learn along the way. Adjust and keep taking action

5. Monetize
Keep looking for revenue streams. Perhaps there are new markets to be tapped. New ways to deliver the products/services you already have. Partner with others to gain access to new prospects.

6. Can it and clone it
Once you have a business model that works, document it. Identify the processes (think McDonald’s). Keep them simple so it can be replicated. Replicate it.

7. Increase your reach
Visibility is critical for success. Look for ways to get in front of your ideal clients. Get referrals, advertise where they hang out, speak to them (individually or in groups) to demonstrate your expertise and value. Use marketing tools to carry the message farther.  Get your product or service sean, heard and read about by as many people as possible.

Follow up with them. You’ve probably heard this advice before but are you doing it? The fortune is in the follow up. Follow up!

Implement these 7 steps and watch your business soar.

3 Keys for Unveiling and Leveraging Your Brand

brand-elements2I attended a fascinating conference for corporate women last week. One of the presenters spoke about the importance of understanding your personal and business brand. I also had an insightful conversation with a visibility expert who reiterated the same thing.

As an employee or small business owner with a limited budget, you may be thinking “I don’t need a brand”, “I don’t have a brand” or even “I can’t afford a brand”.

But you’d be wrong. You have a brand whether or not you’ve actively constructed one. Your brand is how OTHERS perceive you and the value (or lack there of) that you provide.

It’s critical that you take an active role in creating the impression you WANT
to have in the public domain.

There are 3 factors that will help you articulate your brand. Once you know them, you can leverage them by CONSCIOUSLY articulating them in your marketing materials, resumes and cover letters, service offerings, emails you
send, interviews and sales meetings.

Here are 3 factors and the very simple ways to get at them that Deb Miller,
Chief Marketing Officer of Adreima shared.

The 3 factors are:
1) Your Essence Factor
2) Your Authority Factor
3) Your Superstar Factor

Your Essence Factor the core of you. You can access it by completing the sentence, “I know I’m in my element when I’m …” When you work in your essence, work is a joy instead of a drudge. You are doing what comes naturally and it therefore seems easy.  Life is good. You feel in harmony with the world, with your calling, with your purpose.

Your Authority Factor is based on your knowledge and skills. It’s what makes you credible in your profession. You can access it by completing the sentence, “People recognize my expertise in…”

Your Superstar Factor addresses, as you might imagine, your ‘secret sauce’, that quality, skill or ability that makes you a unique standout.  The way to
think about this one is to finish the sentence “People comment on my ability

Once you’ve identified these 3 factors for yourself, do some market research and ask others how they would answer the same questions. Compare the responses. Again, your brand is largely how others see you.

So decide if what you hear from others is actually how you want to be perceived. If not, you’ll have to get active in changing your behavior, image and/or service delivery so that it reflects more closely the you you want to be known as.

When you have landed on the right combination of Essence, Authority and Superstar Factors, fashion them into a sentence like one of the following:

  • I use my ____(skill) for ___ (outcome)
  • Using ____(trait), I ____( result)
  • Through my ___ (quality), I ____ (thing you do/produce) when I serve ____ (your client)

An example might be, “Using my creativity, I spark innovation in others”.

When you’re clear about who you are, what you do and the market sees and values you similarly, you’ll be well on your way to capitalizing on your skills and living in harmony with your gifts and your purpose.

Making the Best & Most Profitable Decisions for Your Business

Recently, I had a conversation that opened up a critical new distinction.

decision-makingA client was struggling with redefining her relationship with a new partner in her business who wasn’t working out as well as expected.

During our call, as she grappled with how to move forward, I noticed she repeatedly seemed to be taking the path of least resistance and making concessions I thought, deep in her heart, she knew were not in her best interest.

The decisions she reached seemed reasonable enough; her decision process sounded rational enough, yet I knew something was amiss.

I interrupted her thinking out loud process by throwing her a curve ball posing the question, “If your business had a personality, how would you describe it?” She proceeded, quite quickly I might add, to use terms like ‘curious, detailed, tech savvy, trendy, challenging, informed and knowledgeable’.

It was quite an amazing experience to hear her describe her company and ‘brand’ so clearly. It also gave me new insight into how she sees herself and business and gave HER a new decision-making tool.

I asked her how well her partner represented the feel of that brand. “Hmmm. Not very well”, was her response.

I then asked if that curious, tech savvy, trendy entity were hiring someone for the business, would he/she hire the person who is now the owner’s business partner. “Probably not”, she replied.

Our businesses have needs that , while intimately connected, are separate and distinct from our personal needs (and fears). When we look from that more impartial, perspective we can be more objective, less concerned about our insecurities. When our ego is out of the way, the truth is more apparent. If we don’t to that, we’re doing a disservice to the future of our business and casting a shadow over the possibility of our life.

So the next time you’re agonizing over a decision about your business, take a step back. Rather than making the decision from your point of view, envision the best and highest expression of your business and determine what IT needs for that highest expression rather that what would make you feel safe and comfortable.

Stepping into the ‘role’ of the business and making decisions based on what it needs in order to accomplish the goals you’ve set for it will give you a different perspective from which to view the landscape and the perspective to make critical decisions using the right criteria.

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3 Ways to Blow Your Mind and Grow Your Biz

BrainElectrifiedOliver Wendell Holmes once said, “The mind, once expanded to the dimensions of larger ideas, never returns to its original size.”

The challenge for many business owners and sales professionals is that they’re so absorbed in doing their business and hitting their sales goals that they don’t believe they have the time to think. Yet, Napoleon Hill wrote a world-famous book, “Think and Grow Rich” which implied that thought is the first step in growing rich.

so, what does it take to use thought to grow rich. I’ve identified 3 keys for  blowing your mind and then growing your business.

1) The first key is re-wiring your mindset.

Without the proper mindset, you won’t see opportunities that are right in front of you. You’ll talk yourself out of doing even simple things that could make a world of difference because you won’t believe they’ll work for you. Even if you do try, things likely won’t work to their full potential. Have you ever noticed that you do all the stuff that gurus say to do, but you still aren’t enjoying the results they promise?

The key here is to start retraining your subconscious mind by sending it new messages to replace the fight-or-flight tendencies it is organized around. It’s role is to ‘protect’ us from harm. But ‘harm’ to the subconscious mind means a ‘change’ of any sort. So when you get the bright idea to try something new, if it’s too far outside your comfort zone, your subconscious mind decides ‘that’s a bad idea’ and does whatever it can to convince you not to do it. It makes you feel doubtful, hesitant and fearful in order to encourage you to ‘leave well enough alone’ and stay where you are.

To retrain your subconscious, you must become the master of it. Set big goals, don’t succumb to the fear, feed yourself with empowering thoughts from books, audios, personal development courses, associate with people who are up to the same courageous growth trajectory.

2) Transform your relationship with money
Most people, whether they grew up in wealth, poverty or somewhere in-between, also grew up with misinformed or even warped beliefs, concepts and ideas about money. Those ideas shape what’s possible for you. They influence your career choices, your relationships, your spending and saving habits. Without close examination, the beliefs will continue to run the show.

I could write an entire article, or series of articles, on this subject alone. So I’ll have to just skim the surface today. Most people focus on the ‘negative’ energy of money…bills, shortfalls, worrying it will run out some day or they avoid thinking about it altogether.

Money is energy and demands attention. So instead, focus on the more positive aspects of it. Focus on the money that comes INTO your life. Show gratitude for money. Recognize that it has a spiritual aspect to it. As my coach often says, “Imagine that making fabulous money is part of your spiritual path.” Hmmm.

3) Have a marketing plan
Most people I know DO marketing activities (e.g. networking), but they don’t have a plan. They flit from activity to activity with not much thought to whether or not it’s the right activity. You need to know where your business is in its evolution and have a plan specifically designed to move you from where you are to the next level of success. If you do marketing activities that are designed for a business in a different phase than you are in, those activities won’t have the same positive outcomes for you. You’ll be wasting your time, energy and money and miss out on the success that could be just around the corner.

When you implement these three concepts, you’ll be well on your way to growing your business

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