Business strategy Category

Many people I know complain about being too busy, not having enough time then feeling scattered and ineffective.  Yet they aren’t sure what to do about it.
In fact, we are each given the same amount of time: 24 hours, 1,400 minutes or 86,400 seconds each day.
The critical element is how we use that time.  Some [...]

I’ve been coaching a lot of financial advisors lately on building their book of business by leveraging the power of referrals.  Referred prospects make faster decisions and do more business than prospects through any other marketing strategy.
I LOVE referrals…and I get a lot of them.
The problem for most business owners is that they’re afraid to [...]

The economy is showing signs of recovering.  It may be a slow rebound but there are things you MUST be doing now to make sure you participate in the recovery when it comes.
I talk to many business owners who are either hunkered down themselves waiting for the economic ‘storm’ to blow over or they’re trying [...]

I talk with a lot of marketing strategists who extol the importance of branding for a company’s success but it’s like pulling teeth to drag most of them down from the conceptual clouds and get specific about exactly what they mean.
Every company has a brand whether you’ve proactively designed it or not.  Your brand isn’t [...]

Having spent the weekend in Las Vegas, I had a chance to engage in one of my favorite forms of Las Vegas entertainment, playing the penny and quarter slot machines.
I just about doubled my modest $25 ‘investment’ and kept myself thoroughly entertained for a couple of hours. By Las Vegas standards, that was a good [...]

What excuses are you using for not raising your fees?

The economy is too weak?
People aren’t buying anything but necessities these days?
I’ll lose more business than I’ll gain?

I’ve heard them all. I’ve even heard them come out of my own mouth in the past.
Watch this Michael Jordan video and then tell me what you think.
“Become Legendary”

What [...]

 

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September 2010
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