Business planning process Category

ShareMany people don’t understand the distinctions between strategy, process and tactics. A strategy is an overall plan to achieve specific, generally long-term, goals. It’s an approach, a broad, general roadmap, a way to go about doing business.  A strategy defines how an organization intends to get from where it is now to where it wants […]

ShareIf you’ve been reading my column regularly, you know I enjoy brisk morning walks up toward South Mountain. I find those walks invigorating and thought-provoking. Recently, I observed my walking and thinking and started applying my observations to running my business. I could see similarities to my commitment to reaching a certain milestone up the […]

ShareOne of the things I hear over and over again when I work with my clients is “Wow!” I never thought of that!” There’s something about the process of talking out loud with another person skilled in thought facilitation that generates insight, creativity and innovation that simply isn’t possible on one’s own. A recent new […]

Share Uncover the secret motivations that drive your ideal client’s decisions so  your marketing results in more sales Identify the weak links in your business that are robbing you of your revenue Expose the criteria that people use to make purchase decisions about what you offer.  Ignore this and your marketing will fall on deaf […]

Share “Manage your top line and your bottom line will take care of itself.” I heard Steve Jobs say this in a previously recorded video that was resurrected shortly after Steve announced his resignation as CEO of Apple Computer. I worked for Apple for almost 8 years – during the time that Steve was not […]

 

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