Branding Category

ShareI attended a fascinating conference for corporate women last week. One of the presenters spoke about the importance of understanding your personal and business brand. I also had an insightful conversation with a visibility expert who reiterated the same thing. As an employee or small business owner with a limited budget, you may be thinking […]

ShareI’ve been helping many of my clients lately figure out how to position themselves so they stand out in their marketplace or workplace like the true expert they are. It can be quite a challenge, particularly when there are a lot of people who know much of what you know and do basically what you […]

ShareOne of the biggest complaints I hear today is that people aren’t getting the recognition they deserve. Whether they are a corporate professional looking to move up the ranks in their career or a business owner looking to land more lucrative clients and contracts, they’re struggling to distinguish themselves in an authentic and profitable way. […]

ShareHave you been wondering what it takes to grow your business at a rate faster than the market? Many business owners keep their head to the grindstone. They work hard at their craft and delight in serving their customers. Unfortunately, all that work takes time away from building the business in time-effective ways. Sure, you […]

ShareMost business owners resist the thought of honing in on a tight target market. They fear they’ll be missing out on potential sales if they don’t go after every possible sale that could be had. And with the current state of the economy, they feel particularly justified in doing just that. The problem though is […]

 

BUSINESS DEVELOPMENT:
tips & tools to increase sales

 

EXECUTIVE & PROFESSIONAL DEVELOPMENT: tips to increase your personal effectiveness


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