The 4 Seeds of Selling & Influence

I am a lifelong learner. I’m always interested in expanding my thinking and my knowledge base. Recently, I attended a training and picked up some great nuggets on how to best connect with and influence people.

Whether you’re a corporate executive, a business owner, consultant, entry level employee, mother, spouse, neighbor or other ‘character’, you will benefit from being skilled at influencing others in an ethical manner. Being able to make it easy for people to understand your point of view will allow you to create more meaningful, productive and even profitable relationships in life.

These four ideas are simple, yet truly effective if implemented with the right (read ethical) spirit.

1. Less is best
Have you ever been bombarded by a pushy sales person who talked and talked and talked until you found yourself not even listening to them? Have you ever been guilty of that yourself? Talking too much will bore people. It will likely alienate people. It will shut them down and shut down the possibility of your idea as well. Focus on the points that are most relevant to the person with whom you are speaking.

2. Create interaction
This tip is closely aligned with the previous one. The more you can get your prospect, boss, spouse engaged in the conversation, the more they will feel like they’re a vital part of the process. Additionally, the more they talk, the more you learn. And the more you know, the better you’ll be able to appeal to ther needs.

3. Laughter leads to listening
When people are having fun, they pay more attention. Their minds are more open to what you’re proposing. They feel happier in general and more positive about you and your ideas. Sometimes the topic may not seem to warrant having fun, but if there is anything you can say that might put a smile on their face, do it. Smiling will relax and open their heart and their mind will follow.

4. Selling is not telling
Genius selling is asking. I once heard a multimillionaire business owner say that her goal is to ask so many of the right questions, that her prospects convince themselves they need to work with her.  Skillful questions capture the attention of your potential partner. They create interaction and supply you with valuable insight.

And here’s a magical concept…when you get people agreeing with you throughout the conversation, when it comes time to make your ‘pitch’ and ‘close’ them, they’re already predisposed because they’ve felt like they were in agreement with you all along!

People love to buy. They hate being sold.

So next time you have an idea, concept, project, service you’re striving to enroll someone in, remember…and implement these simple ideas.

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