Your Secret Weapon for Business Growth 

I read a story about growing corn (go figure) and immediately saw implications for business owners growing their enterprise.

It’s called “The Good Corn”. The author is unknown.

There was a farmer who grew award-winning corn.  Each year, he entered his corn in the state fair where it won a blue ribbon.

One year, a newspaper reporter interviewed him and learned something interesting about how he grew it. The reporter discovered that the farmer shared his seed corn with his neighbors.

“How can you afford to share you best seed corn with your neighbors when they are entering corn in competition with yours each year?” the reporter asked.

“Why sir”, said the farmer, “didn’t you know? The wind picks up pollen from the ripening corn and swirls it from field to field.  If my neighbors grow inferior corn, cross-pollination will steadily degrade the quality of my corn.  If I am to grow good corn, I must help my neighbors grow good corn.”

That farmer is very much aware of the connectedness of life.  His corn (business) cannot improve unless his neighbor’s corn (business) also improves.

So it is in other dimensions. Those who chose to be at peace must help their neighbors to be at peace.  Those who choose to live well must help others to live well, for the value of a life is measured by the lives it touches.  And those who choose to be happy must help others to find happiness for the welfare of each is bound up with the welfare of all.

The lesson for each of us is this:  if we are to grow good corn (succeed in business) we must help our neighbors grow good corn.

What does this mean for you?

1. Help your colleagues be more efficient.
When they are freed up from mundane, non-productive tasks, they will have more time and energy to collaborate with you and develop programs or services you can offer your combined clients.

2.  Partner with your ‘neighbors’ for products & services
While your neighbor sells the same ‘corn’ as you, s/he might also produce and sell things you don’t…and vice versa.  Some coach colleagues of mine who have expertise in different areas, have taken those skills and developed a really compelling program that people are signing up for in droves.  By combining their talent, they were able to capitalize on something that the market is really hungry for that neither would have been able to do alone.

3.  Hold fast to the Law of Abundance
Believe that there is an abundance of opportunities, an abundance of prospects and an abundance of ways you can help people. The key is finding where those three things intersect.

We can all grow and share our special brand of great corn. Have faith, work strategically and partner for success.

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